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      • 0 - Pre-Calc Review
      • 1 - Limits, Derivatives, and Integrals
      • 2 - Properties of Limits
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      • 3 - Derivatives, Antiderivatives, and Indefinite Integrals
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      • 5 - Definite and Indefinite Integrals
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    • Unit 1 - Saving and Budgeting >
      • 1 - Introduction to Personal Finance
      • 2 - Saving
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    • Unit 2 - Credit and Debt >
      • 4 - Debt
      • 5 - Life After High School
      • 6 - Consumer Awareness
    • Unit 3 - Financial Planning and Insurance >
      • 7 - Bargain Shopping
      • 8 - Investing and Retirement
      • 9 - Insurance
    • Unit 4 - Income, Taxes and Giving >
      • 10 - Money and Relationships
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Consumer Awareness

Foundations in Personal Finance - Chapter 6

This chapter identifies common marketing tactics and other factors that influence consumer behavior, steps to manage spending behavior, and the role opportunity cost plays in purchasing decisions. Students will also explore the effect of inflation on buying power.

Chapter 6 Learning Outcomes

In this chapter, students will…
  • Identify ways companies compete for their money.
  • Be familiar with marketing strategies that encourage people to go into debt or finance large purchases.
  • Evaluate how peer pressure can affect spending decisions.
  • Summarize factors that influence consumer decisions.
  • List five steps consumers should take before making a major purchase.
  • Evaluate the role opportunity cost plays in purchasing decisions.
  • …Describe the effect of inflation on buying power.

Chapter 6 Vocabulary

  • Branding
  • Brand recognition/awareness
  • Buyer’s remorse
  • Caveat emptor
  • Financing
  • Marketing
  • Opportunity cost
  • Significant purchase

Academic Standards Met in Chapter 6

Financial Responsibility and Decision Making: Apply reliable information and systematic decision making to personal financial decisions.
  • HS-PF1-1: Take responsibility for personal financial decisions.
  • HS-PF1-3: Summarize major consumer protection laws.
  • HS-PF1-4: Make financial decisions by systematically considering alternatives and consequences. 
  • HS-PF1-6: Control personal information.
Planning and Money Management: Organize personal finances and use a budget to manage cash flow.
  • HS-PF3-4: Apply consumer skills to purchase decisions.
Credit and Debt: Maintain creditworthiness, borrow at favorable terms, and manage debt.
  • HS-PF4-1: Identify the costs and benefits of various types of credit.
Saving and Investing: Implement a diversified investment strategy that is compatible with personal goals.
  • HS-PF6-1: Discuss how saving contributes to financial well-being.

Files for Download

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Chapter 6


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